Our sales team summarises their attendance at Fruit Attraction 2021 with a positive balance.

Fruit Attraction is a commercial meeting point for professionals from all over the world where marketing, innovation, quality and knowledge are the premises of this fair.

The fair took place between 5 and 7 October with 1,300 companies from 44 countries in 42,000 square metres of fruit and vegetable produce on offer in eight halls of the exhibition centre and accredited professional visitors from 118 countries.

  

   

We see our participation in this fair as an opportunity both to establish new relationships and to strengthen existing ones. Given our size, we have to be in all those places where decision-makers go, where the latest trends and novelties are presented and where the agenda for the future is set. The efforts made on this occasion have paid off, both in the consolidation of new projects and in the strengthening of the different business areas of the sector.

It has certainly been an enriching experience and we will not hesitate to come back next year.