Fruit Attraction, the most important trade fair for the international fruit and vegetable industry, has exceeded all expectations in this year’s edition. With a record number of exhibitors and visitors, the event has become a showcase for the potential of the fruit and vegetable sector on a global level. Alianza Logistics, as a forwarder of fruit and vegetable goods, attended the event to find out about all the updates and new developments in the sector. In addition, the event is a perfect opportunity to network with customers of these types of production companies. Among the company’s attendees were professionals from the sales department and the Sales Director, Alexis Dasca, who witnessed the impressive show that took place in the nine halls of the Ifema exhibition centre in Madrid.

Alexis Dasca, Sales Director and CEO of Alianza Logistics, at Fruit Attraction 2023

Fruit Attraction 2023 stands out for its attendance

This edition of Fruit Attraction 2023 brought together more than 1,800 companies from over 130 countries, with an estimated attendance of around 90,000 customers. For three days, the event became a key indicator of this market and its exports.

What was most remarkable about this fair was its ability to overcome significant challenges, including the global pandemic and its consequences, as well as the logistical complications arising from the war in Ukraine and the inflation that has directly affected purchasing power. Despite these obstacles, Fruit Attraction demonstrated that the fruit and vegetable sector has a very strong economy, a promising future, and an inexhaustible source of innovation. Visitors to the fair had the opportunity to explore the latest trends, innovative technologies and high quality products presented by leading companies in the sector.

In short, Fruit Attraction 2023 has demonstrated the fruit and vegetable sector’s commitment to continue moving forward on a global level. Alianza Logistics will continue to drive the industry’s transport towards a bright and sustainable future.

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